I received two pieces of news from House of Emilio today. First up is a press release detailing a new program being implemented wherein House of Emilios retailers can become “Master Retailers” for all HOE products. This will entail training for said tobacconists, a representation of all House of Emilio brands in respective shops, and early access to new product releases. From Gary Griffith:
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Newark, DE September 23, 2013 – House of Emilio Announces Master Retailer Program
Gary Griffith announced today that House of Emilio, which includes the Emilio, 1502, Ezra Zion, Nomad, Epicurean, Rodrigo, Guayacan, and Bodega Premium cigar brands has created a “Master Retailer” program. Participating retailers receive training for their staff on all House of Emilio brands and blends so as to best serve the consumer. Qualifying retailers carry facings from every brand in the line, assuring consumers the best possible selection from a well-informed and educated staff. In addition consumers can be assured that Master Retailers have the earliest access to new product releases, and enjoy the benefit of extra allocation of limited edition products.
“This is an important step for us,” says Griffith, “in that we are able to be certain that retailer staff is well versed on the profiles of each of the blends in order to appropriately make recommendations to consumers.”
Over time this program will be expanded to include additional enhancements that will have value for both the retailer and consumer. Interested retailers may get additional details by contacting Nathan McIntyre, National Sales Director.
Secondly, I received further news on the upcoming Draig Cayuquero release, which was announced earlier this year…..
Gary Griffith of Emilio Cigars announced today that the second release in the Draig series, Cayuquero, will begin shipping to retailers within the next few weeks.
Each year Griffith creates a new blend in the series, and production is limited to however many cigars can be made from the selected tobaccos. This years release will be available in four sizes: Corona, Robusto, Toro, and a small run of Torpedo. Total production is 1600 boxes, with quantities per size varying based on how wrapper graded out.
The cigars feature a Brazilian Arapiraca wrapper, enveloping a delicious blend of sweet Jalapa, and spicy Esteli ligero, and are packed 10 to a box.
As always, the cigars are dedicated to Griffith’s Welsh heritage, and feature the Welsh dragon on both the boxes and bands.
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