Canadian based Tierra Volcán announces distribution agreement with Roma Craft
As reported in a few other sources around the web and discussed on the most recent episode of Half Ashed, Toronto-based Mombacho Cigars S.A. has announced an exclusive U.S. distribution agreement with RoMa Craft Tobac LLC. I have since received the full press, and thought I would publish the additional information here.
The two companies, “after a few years of sharing best practices and developing personal friendships….discovered a significant amount of alignment existed in their mission and values.” Both, unlike many similarly sized peers, own and operate their own factories in Nicaragua. Each bears “a strong commitment to the communities in which they operate….[and] has demonstrated a strong focus on product quality and a dedication to a high level of craftsmanship.” As the friendship between the companies’ principals has developed, an understanding of small business limitations and a unique mix of complementary strengths and weaknesses was revealed.
“Our vision is to provide the world’s most memorable cigar experience for consumers,” says Markus Raty, President of Mombacho S.A. “RoMa Craft’s supply chain and logistics expertise, combined with their technical execution has consistently resulted in efficiently delivering a high level of service to retailers. We believe both are key components in the realization of this vision.”
Mombacho S.A. recently announced the launch of its Tierra Volcán line in the U.S. With another entity currently holding the US trademark for the name, the degree to which the line will carry the “Mombacho” moniker is yet to be seen. The company has an established sales and marketing team in the luxury consumer goods industry; the partnership adds RoMa Craft’s logistics, fulfillment, and administrative support.
“We are very excited to build on the collaborative relationship we have developed over the past few years with Mombacho,” says Skip Martin, of RoMa Craft Tobac. “Leveraging our operational proficiency with their own expertise in blending, manufacturing, brand management and sales, positions Tierra Volcán for success in an extremely competitive market.”
Both companies will be co-exhibiting in booths 4425-4426 at the 2014 IPCPR tradeshow in Las Vegas, NV.
About Mombacho S.A.
Mombacho Cigars S.A. was founded in 2006 to provide premium handmade cigars through memorable experiences in select markets In Canada and around the world, including China, where it primarily serves the Shanghai, Beijing and Guangzhou markets. Mombacho produces all of its products at its boutique factory, Casa Mombacho, in Granada, Nicaragua, where over 20 members of the Mombacho Family work.
Twitter: Mombacho Cigars
About Roma Craft Tobac
RoMa Craft Tobac, LLC is a premium cigar company founded in 2012 by Michael Rosales and Skip Martin. RoMa Craft Tobac imports, markets, and distributes hand-crafted cigars through a network of select retail tobacconists in the United States. RoMa Craft Tobac’s brand portfolio consists of the CroMagnon, CroMagnon Aquitaine, Intemperance, Neanderthal and Craft brands. The entire RoMa Craft portfolio is produced by Fabrica de Tabacos (Nica Sueño S.A.), established by Martin and Esteban Elias Disla Siri in 2013.
Twitter: RoMa Craft