A.J. FERNANDEZ TO INTRODUCE THEIR NEWEST CIGAR BRAND AT THE IPCPR: NEW WORLD
Per a press release issued this morning, A.J. Fernandez Cigars will be introducing a new value brand at this year’s IPCPR tradeshow in Las Vegas. The brand, called “New World,” will feature “the same quality, consistency, and workmanship that is expected from A.J. Fernandez.” This marks the first time that A.J. Fernandez and his father Ismael Fernandez have worked together on a blend.
Additional backstory was also included, describing the New World as “A unique cigar which pays homage to the discovery of then “mystical smoking leaf” called tobacco by the Europeans when their ships landed in what is now called the New World. In November 1492, Jerez and Luis de Torres first observed natives smoking as they were searching for the Emperor of China. Not knowing they landed in what is now known as Cuba, they came across natives that made rolls of palm and mais leaves in the manner of a musket formed of paper with tobacco on the inside. One would light one side and drink the smoke out of the other.“
“The New World Cigar relates to expanding one’s knowledge and questioning the status quo by discovering our personal New Worlds as we go through life. The team at A.J. Fernandez Cigars is grateful for the amazing support we have received from the consumer and therefore will offer the New World Cigar at a value price as we invite everyone to join us on our New World journey. Furthermore, I am especially proud to announce that my father Ismael Fernandez who recently retired after 17 years with the Plasencia family has now joined the A.J. Fernandez family. New World marks the first cigar that we work on together since he joined the company. “ — A.J. Fernandez
The New World is box pressed, and adorned with band artwork depicting the European landing in the New World. It is presented as medium to full bodied with an amazing aroma and “elements of sweetness, spiciness in a very balanced and refined cigar.” The cigar will be produced in Fernandez’s factory in Estelí, Nicaragua, and is composed of a Jalapa binder, a filler blend of Viso Ometepe, Condega ligero, and Estelí-Finca Soledad ligero, and “Dark Nicaragua” wrapper. The MSRP is set at $6.00 before applicable taxes, which should position the New World for success in the marketplace as “a first class cigar that can be a daily source of enjoyment.”
The line will come in 21 count boxes, and is available in four vitolas:
Navegante: 5 ½ X 55 Robusto
Almirante: 51/2 X 55 Belicoso
Gobernador: 6 ½ X 55 Toro
Virrey: 6 X 58 Gordo
ABOUT A.J. FERNANDEZ CIGARS:
A.J. Fernandez Cigars is based on the rich tradition of the Fernandez cigar legacy. A.J. Fernandez now produces unparalleled, hand-rolled cigars in Estelí, Nicaragua which have garnered numerous top ratings and acclaim from cigar publications and consumers alike. Today A.J. Fernandez continues the family tradition as he oversees production and manages day to day operations in his factory in Estelí.