The second board appointment was of Mr. Ivan Gutierrez as Deputy Marketing Director. In this capacity, Ivan will work closely with Mario Perez, Sales and Marketing Director, in growing Joya’s worldwide market presence. He was previously on staff as Brand Manager for the USA, as the key liaison between Joya de Nicaragua and US Distributor Drew Estate.
Thirdly, Mr. Carlos Zuñiga was named as Creative Director. Carlos will be responsible for “shepherding Joya’s image around the world,” in a continuing effort of presenting the company’s message to international customers. He has more than ten years of experience as creative director for a leading Nicaraguan advertising company.
These new members of the JdN team will be based in Nicaragua, but are expected to join Dr. Cuenca and the rest of the executive team in customer visits and events around the world.
The JOYA team at IPCPR 2013, in Las Vegas. From left to right: Carlos Zúñiga (Creative Director), Juan I. Martinez (Executive President), Mario Perez (Sales & Marketing Director), Dr. Alejandro Martínez Cuenca (Chairman & CEO) and Ivan Gutierrez (Deputy Marketing Director).
About JOYA DE NICARAGUA S.A.
JOYA DE NICARAGUA S.A., is a family owned, Nicaragua-based cigar factory that handcrafts traditional cigars for the premium luxury cigar market. First opened in 1968, it is Nicaragua’s oldest cigar factory in operation and home to the legendary JOYA DE NICARAGUA® brand of cigars. Joya is regarded by many as the patriarch crafter of robust, unique puro blends of locally grown black tobaccos, and its cigars are sold in nearly 40 countries around the world. For more information, please visit www.joyacigars.com